We know each other and work together for many years. We are friends. We focus on filling needs instead of trying to “disrupt” existing industries.

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Asi Burak


An award-winning Executive Producer and designer of videogames. Chairman of Games for Change, and a strategic advisor to legacy organizations such as EON Productions (James Bond films), Tribeca Enterprises / Madison Square Garden, Newsweek, and McCann Erickson.


Igal Zak


A veteran technologist and founder of several startups, recently completing a term as a founding member of CallmyName. Prior to this, Igal worked as VP Business Development at AxisMobile. Igal holds an M.Sc. from Tel Aviv Uni and a B.Sc. from The Hebrew Uni, both in computer science.


Ofer Lavi


Ofer previously acted as Lead Product at Conduit's U-Browser unit. Prior to that, Ofer served as NTTM's VP. Product and held several positions at AxisMobile (acquired by Synchronica) and Motorola. Ofer received his B.Sc. (cum laude) in Computer Science from Tel-Aviv Uni.





Bruce was a principal in the creation of Activision Blizzard, the world’s largest videogame company, and served as its Vice Chairman. Prior, he was CEO of Vivendi Games and Vice Chairman Universal Music Group. 


In Itzik’s two stints as C-Level Executive at Blizzard Entertainment, and Board member at Wix since inception to IPO, he made his reputation as a savvy tech and media entrepreneur, executive and advisor.